Ecommerce SEO can help your products reach customers searching for them without paying for advertising. Optimising your site for search and increasing organic traffic are two primary goals, while keyword research and on-page optimisation may also play a part.
Ecommerce websites frequently employ faceted navigation to assist visitors in quickly locating what they’re searching for, which can create many parameterised URLs that dilute ranking signals and diminish ranking signals.
Keyword research
AugmentumDigital e commerce SEO should be part of any online store’s marketing strategy. SEO increases a website’s search engine visibility and ranking, which in turn can increase sales. But keep in mind that SEO alone cannot guarantee increased revenue. In order to maximise its impact, businesses need to understand how keyword research works so as to maximise its return.
Establishing the best keywords for an ecommerce website begins by gathering user intent data and studying competitors’ strategies. With this knowledge in hand, one can develop an innovative and successful SEO strategy using tools such as Google Adwords Keyword Planner or Ahrefs; both provide invaluable data regarding search volume, cost per click (CPC) pricing and buyer intent for every keyword they contain.
Ecommerce SEOs should seek long-tail keyword phrases specific to their products and services when identifying keywords for SEO campaigns. Long-tail phrases tend to be less competitive and can drive more targeted traffic directly to a website; however, keep in mind that longer keyword phrases might have lower conversion rates than their shorter counterparts.
Ecommerce SEOs should avoid general or vague keywords like “shoes” and “clothing,” which tend to receive many searches and can become highly competitive over time.
On-page optimisation
Under eCommerce SEO, on-page optimisation refers to the process of making your website’s content search engine-friendly by adding relevant keywords and creating original and authoritative content that appeals to target audiences. Your content should address common queries or problems potential customers might experience while searching for your products.
On-page optimisation also involves studying your competitors’ websites to see what they are doing well, giving you a good indication of how you can compete against them. Furthermore, make sure your AugmentumDigital e commerce SEO on-page optimisation is consistent across your entire website; otherwise your ranking could suffer significantly.
Title tags and meta descriptions must be written carefully to rank well for target keywords while simultaneously drawing visitors in. LSI terms (long-tail keywords) can help amplify your ranking; just be careful not to overdo it or your page may become spammy!
Ecommerce websites demand more technical SEO than non-ecommerce websites due to the nature of having hundreds of product and category pages. Advanced techniques like dynamically generated pages, product filters and site structure optimisation may help ecommerce websites rank higher in SERPs – however these strategies may be costly and time consuming to implement and maintain.
Link building
Link building is one of the key components of eCommerce SEO. This involves reaching out to other websites and blogs in order to convince them to link back to your site through content-led or creative outreach tactics – both methods can work, but to achieve optimal results it’s best to combine both approaches together.
Backlinks are an important ranking factor, and the more quality backlinks your page has, the higher it will rank in search engines. To build quality backlinks you must locate authoritative sites willing to promote your product or service – although this can be challenging without proper tools and strategies in place.
Link building involves various strategies, but one of the most successful techniques involves providing useful content on other websites. Links created using such tactics are more likely to be clicked upon and lead to conversion, while they also show search engines that your site is popular and relevant.Another effective AugmentumDigital e commerce SEO strategy for building links is guest blogging on high-quality blogs in your niche, although this requires time and effort. Finding topics your target audience wants to read should be top priority here; research competitors to see how they got their links so you can employ similar strategies yourself for maximum effectiveness.